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Loyal supporters of Taylor Swift are generating a noticeable rise in visitor numbers at a European museum that houses a portrait of the Shakespearean character Ophelia, recently reimagined in a tune and video clip from Swift's new record "The recent musical project".

The cultural institution in the mid-region Germany's city of the German city saw numerous additional visitors than usual over the past weekend, as enthusiasts hoped to view the actual version of the artwork that starts the visual for "the recent track".

In the music video, which has been viewed more than 65 million instances on online, the artwork transforms, with Swift at its core.

"We truly appreciate this focus - it's very enjoyable," an institution representative stated.

The official shared that one family had traveled from the upper German city of Hamburg, a lengthy journey distant, while some of the visitors were international visitors from a nearby military installation.

The spokesperson clarified that followers learned the Friedrich Heyser portrait - estimated to originate to the turn of the century - was there when the museum team, recognizing the resemblance, posted an notice on their online platform encouraging any Swift fans to join a special museum walk.

The news then spread rapidly across social media, the institution said.

Digital updates describing the painting's presence garnered thousands of likes, significantly more than the hundred or so of reactions that most of its updates typically obtain.

In Shakespeare's Hamlet, this female figure, his beloved, a young lady from the Scandinavian country, suffers a breakdown and drowns.

While more obscure than John Everett Millais's artwork of Ophelia, the portrait also portrays a woman in a elegant garment shown submerged in a body of water, encircled by flowers.

The image is referenced on Swift's record artwork, which shows her partially immersed in liquid.

"We are amazed and thrilled that the artist used this portrait from the museum as motivation for her music video," an institutional leader commented.

"It represents, of course, a great opportunity to bring in people to the institution who haven't discovered us yet."

"Swift's new album" secured the UK's biggest debut week of the current year, after moving 304,000 units in the first the debut period.

In the United States, it generated over 4 million comparable music units in the U.S. in its first week, according to industry reports, exceeding the record held by this artist with her release "25" in the past.

The album is Swift's third record to dominate the UK rankings in the current year, after "Lover (Live From Paris)" in the winter month and "The Tortured Poets Department", when it reappeared to the top spot in April.

It is additionally the first full-length project Swift has put out since she announced her planned marriage to athlete the sports figure in the summer month and disclosed in earlier that she had regained rights over her previous work.